The Number 1 Mistake To Avoid When Looking to Build A New Website
You've decided your business or personal brand needs a new website. GREAT! Make sure to avoid this costly mistake when hiring a website developer.
3 Marketing & PR Lessons Small Businesses Can Learn from the 2024 Grammys
Small business owners can learn a lot from the happenings at the 2024 Grammy Awards. Here are my top takeaways for marketing & PR moves to make (and avoid.)
The Untold (But Needed) Story of How to Succeed as an Entrepreneur
The "I quickly and easily grew my business by doing____," talk on social media is BS. Here's what it really takes to succeed as an entrepreneur.
3 Methods for Generating New Content Ideas for Your Blog and Social Media
Coming up with new content ideas for your blog or social media can be a struggle. Here are 3 ways to get the ideas flowing faster!
A New Approach to Setting Business Goals: Focusing on the Joy
Before you can set business goals, I firmly believe you need to know what brings you JOY in business. Here's how that leads to profit.
Redefining Business Success: A New Approach Without the Hustle Culture
After a great accomplishment, someone asks you, "What's next?" This thinking permeates hustle culture and it's time we redefine business success without it.
Paid Media vs. Earned Media: Is Paid Worth It?
Getting your name in a media outlet is very exciting, but is paid media as beneficial as earned? Here's how to decide what's right for your brand.
A Crash Course in Understanding SEO for Small Business
SEO can be a scary buzzword, but it doesn't have to be. This video breaks down the SEO foundation all websites need, plus the ongoing work to help your search rankings improve over time.
Gary Vee’s Marketing Advice for Event Pros (And My Take On It All)
Marketer Gary Vaynerchuk spoke at an event industry conference offering up marketing advice for event professionals. Here are the top takeaways and my thoughts on each tip.
The 2 Words to Avoid for More Effective Marketing Copy
Writing can be hard, but I BEG you for the love of all that is holy: avoid using these two words. Your marketing copy will be more effective with the alternatives offered up inside.