The Case For Building A Solid Brand Identity

For those who follow DCM Communications on Instagram, you got a preview of my recent travels to New Orleans. What you only got a snippet of though, is the many examples of good branding I came across throughout the city. From restaurants to hotels and even gas stations, a good brand can last forever. So shouldn’t you put some time into building it?

Oftentimes I talk to clients about where they think they need marketing help and after hearing their response, my next question is: can you provide me with a copy of your brand identity guide? When I get back blank stares, I know we’ll have to take a step back.

Creating a brand identity guide is crucial to all companies. It’s your go-to book for the details: copy, color, photo use and personality that make up what your company is all about. It also ensures that no matter how big you grow or the number of freelancers or consultants, such as myself, you employ, your brand remains consistent and true to your vision. That’s not to say it can’t evolve over time. But just like a house that gets some interior renovations, a solid foundation stands the test of time.

Below are a few examples of the businesses I came across while in New Orleans who created a brand identity decades (or even a century!) ago and are still employing it today. You’ll recognize a few right off the bat. The others? Talk to any New Orleanian (I’m available!), or simply Google them, and get some local perspective on the notoriety of these businesses.