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@my_wedding_day

Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810

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DCM Communications

A Rebranding Reveal: Woodtryst

Through the joy that is Facebook Groups, the owners of Woodtryst, a custom cabinet and furniture company in Chattanooga, reached out for help rebranding their company beginning with a new logo. They had reached a point in their growth where the current logo just didn’t represent their company anymore (Sign 1 it’s time for a rebrand) and the last graphic designer they worked with couldn’t elevate their brand to the level of clientele they wanted to attract.

The Before

Here’s the original logo for their brand:

The Process

With a sketch of their new logo in hand and Pinterest board of inspiration, they came to us in need of a quick turnaround on an amazing new logo.  The client on-boarding process included Woodtryst filling out our rebranding questionnaire to really get to the heart of what they like, didn’t like, represented and who they wanted to reach. We once again partnered with the Elizabeth Imber, the owner and lead designer of Pomp Creative, to create a graphic representation of the vision Woodtryst had for their logo and the facets of the brand we knew they needed to convey, including:

  • Company name (a given)
  • Quality of service
  • Target clientele
  • Level of creativity
  • Experience in the business
  • Material of expertise (i.e. wood!)

The Result

A few strategy calls, client discussions, and design magic later, here’s the final redesigned logo:

 

It’s clean, dimensional (as opposed to flat color) and showcases the quality of the work this company provides. Mission accomplished.

Are you ready to take your branding to the next level? Book a free consultation with Channing today. 

Channing Muller is the principal and founder of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. Channing has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. She lives in Chattanooga with her chocolate lab Sully and rescue cat Gracie. Follow her on Instagram @ChanningMuller.